While there are a lot of promises lingering in the marketplace about getting your site to #1 on various search engines - doing this for the long-run means understanding WHO your target customers are, WHAT they are searching for, WHERE they are searching, and WHY they are going to buy from YOU. These are the marketing basics that must be completely understood in order to go down the right path for Search Engine Optimization and undertaking Search Engine Marketing activities. Once you know where you are going, it take a relatively significant effort of time and resources to naturally optimize your website and it's all dependent on the level of competition in the online marketplace for your products or services and your baseline search position in these markets.

While Google and search engines keep their "logarithms" under strict confidentiality - it's pretty easy to start to figure out what they look for. The way these search engines make money is by people USING THEM. This means they actually have to provide users with what they are searching for quickly.

On-Page Search Engine Optimization refers to the components that we can control on your website. By improving things like the site's content, page titles, meta tags, file names, organization and structure, and dynamic content - we can improve how well Google and other search engines index your website.

Through our partnership with JTree.net, Valice provides the following On-Page SEO solutions:

• Phone Consulting
• On-Page Consulting and Implementation
• Blog Posting / SEO Copywriting

Off-Page SEO is the process of acquiring quality, one-way, incoming links to your website pages, blog or web content. Each quality link (backlink) that points to your content is essentially interpreted by the search engines as a vote of confidence for your web page. The more votes of confidence your content receives increases the rank of your web page in the search engine results.

Through our partnership with JTree.net, Valice provides:

• Rapid Inclusion to Search Engine Partner Network
• Off-Page SEO Monitoring and Reporting
• Pay Per Click (PPC) Internet Marketing Service